Painted Turtle Wines: Wine Rebrand

Role:
• Senior Designer

Overview: Wine conglomerate based in British Columbia wanted to rebrand several varietals.

Challenge: To create a fun and creative solution to an existing wine brand.

Approach: Did competitive and comparative research of existing products and in-store documenting. Created sketches and preliminary designs for review. Explored visual and written language for the new product.

Results: A fun solution to an existing brand that stands out.