Checkmate: Wine Brand

Role:
• Senior Designer

Overview: Wine conglomerate based in British Columbia wanted to brand several varietals as new brands.

Challenge: Create a sophisticated wine brand with unconventional labeling.

Approach: Did competitive and comparative research of existing products and in-store documenting. Created sketches and preliminary designs for review. Explored visual and written language for the new product.

Results: An elegant solution to serious varietal wine brand with an unconventional twist.