Lay’s: Brand Refresh

Role:
• Senior Designer

Overview: Lay’s is a global chip brand that represents classic simplicity and quality.

Challenge: Communicate that Lay’s potato chips are made with simple ingredients. By putting the craft details back into the brand identity, the Banner Sun logo once again enhances the equities of the Lay’s brand, shining warmly on the potato-to-chips product presentation. The design solution had to accommodate a variety of localized brand names, languages and flavors launched across 25 countries.

Approach: Did competitive and comparative research of existing products and in-store documenting. Created sketches and preliminary designs for review. Explored visual and written language for the new product.

Results: Created a sophisticated and unique solution that stands out from other products in its category.