Walker’s: Crisp Brand and Packaging

Role:
• Senior Designer

Overview: Walker’s Crisps introduced a new product to their existing line up. Deep Ridged and Crinkles were the first time tapping into the market of thick crisps. As senior designer I worked with a team to research the market and strategically ideate new product packaging.

Challenge: Create visually stunning packaging for a new line of chips

Approach: Did competitive and comparative research of existing products and in-store documenting. Created sketches and preliminary designs for review. Explored visual and written language for the new product.

Results: Created a sophisticated and unique solution that stands out from other products in its category.