Phillips: Branded Innovation

Role:
• Designer

Overview: Philips is a market leader for guiding innovation within healthcare and social sciences. Well known for their industry leading technology and human focus.

Challenge: To help them deliver innovative brand solutions. Early stages to help them grow the Volcano brand, all the way to bringing the brand story to life.

Approach: To help Volcano stand out from the crowd at specific trade shows by creating augmented reality ad, sales collateral and trade material.

Results: Created a complete trade show package of promotional material directly contained within a single overarching campaign featuring an industry leading augmented reality interactive advertisement. Each piece directly tied back to the interactive augmented reality video, adding emphasis to the full 360 degree support Volcano provides.

Brand Collateral

Augmented Reality Ad

Trade Show Magazine Ads

Trade Show Banners