Mike’s Hard Lemonade: Brand Refresh

Role:
• Senior Designer

Overview: Mike’s is a global beverage brand that represents an alternative to beer.

Challenge: Once such a breakthrough design, Mike’s needed to re-establish its brand presence and create an identity and architecture that would allow for the amazing variety of products that were launching.

Approach: Did competitive and comparative research of existing products and in-store documenting. Created sketches and preliminary designs for review. Explored visual and written language for the new product.

Results: A bold, striking brand identity and refreshing feeling packaging re-forced the quality of the liquid.