Dosist: Dose controlled cannabis therapy

Role:
• Senior Designer

Overview: Dosist is a medicinal concentrate with targeted formulas that are created with the active ingredients in cannabis to deliver specific benefits to help the user take control of health & happiness naturally. .

Branding, Packaging, and Product Design

Challenge: To bring brand sophistication to a more responsible vaping market with medical endorsed research.

Approach: Did comparative/competitive research, testing, and interviewing to gain knowledge of what could be improved for existing customers and to attract future customers. Applied color theory to gain psychological insights on emotion evoking color to determine color coding for each product.

Results: A very clean, simple, medicinal design to evoke a high-end professional brand catered to responsible adults.

Upgraded tech: Batteries and replaceable cartridges

Year-round Promotion: Wellness Kit

Holiday Promotion: Holiday Kit

Holiday Ad Campaign

In-Store Ad Campaign

Retail Architecture: In-store Displays